April at Rize Ads: By the Numbers

On this balmy spring day, we return to our customary advertising spend update.

For those joining us anew, let's recap the essentials:

- Our affiliates operate under contractual agreements, making their advertising outlays our responsibility.

- We adhere to a set advertising budget, the same "spend" we discuss each month.

- Increased spending by our affiliates signifies their success with us and their eagerness to explore new opportunities.

Now, onto the figures

In April, our affiliates invested $6.91 million in advertising campaign launches, a modest 0.3% uptick from March.

Over the last four months, spending has surged by 7% compared to the preceding four months (January-April 2024 versus September-December 2023).

Compared to 2023, our metrics have soared by over 55%.

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In the coming month, we'll conduct a thorough comparative analysis between last year and this year. Stay tuned for more insights.