Nailing the game

Beyond Dates: Your Affiliate Calendar for 2024 Big Sales

To ensure you don't miss out on any opportunities, we've compiled a comprehensive list of holidays celebrated throughout the year.

In the vast array of offers and verticals, figuring out how to achieve consistent results and what to focus on can be challenging. In the fiercely competitive world of affiliate marketing, timing is key. Hyped-up dates throughout the year can skyrocket your sales by 5-10 times if you're prepared—giving you a significant edge.

Understanding which holidays and dates to capitalize on can give you a head start in planning your marketing calendar. To ensure you don't miss out on any opportunities, we've compiled a comprehensive list of holidays celebrated throughout the year.

Easter Weekend: March 29–April 1

Easter weekend is ripe for strategic moves. Think about offering time-limited discounts or Easter-themed bundles with matching products. Bundling items together not only nudges customers to spend more but also streamlines their shopping experience.

Experiment with Easter-themed DIY ideas, recipes, or virtual egg hunts to stir up excitement and increase your brand's visibility. Consider launching an online Easter egg hunt promotion. Conceal virtual eggs with discounts or special offers to entice customers to explore your brand and uncover surprises with their purchases. And on social media, run Easter-themed giveaways to engage your followers. Encourage them to share their Easter stories or tag friends for a chance to win prizes that embody the holiday spirit.

Amazon Prime Day: around July 11–12 

Make special deals, quick sales, or discounts on your best-selling products. Get people excited by offering limited quantities or time-sensitive promotions. Use product cards, tables, carousels, and other ways to engage customers and build trust.

This week, focus on getting folks signed up for Prime. They need to be a member to shop those Prime Day deals, after all. The good news? Amazon gives a free 30-day trial, which makes promoting it easy. Just make sure customers know about the cost if they don't cancel.

Besides Prime, many of the other programs mentioned also have special offers or free trials available.

Back-to-school: August–Around September 1 

To make the most of early shopping trends, start your marketing early in July. This way, you can reach customers keen on stocking up well before school begins. Back-to-school shoppers love a good deal. Stand out by offering sales, coupons, and discounts specifically for students. You can even put together back-to-school bundles with all the essentials, gadgets, and sports gear. These bundles save time and money, making them perfect for busy families.

Halloween: October 31

Offer exclusive deals or discounts on Halloween-themed items or party must-haves. Get customers involved by hosting contests or giveaways with creative costume ideas or pumpkin carving. Share DIY tutorials or host virtual events to inspire unique Halloween celebrations.

Spookify your emails with eerie invites, tempting subscribers to check out your offers. For example, use subject lines like "Reveal the Discounts: Spooky Halloween Offers Await!" or "Trick-or-Treat: Pick Your Mysterious Deal."

Write blog posts, articles, or landing pages focused on Halloween topics. For instance, you could explore "The Top 10 Most Haunting Deals You Won't Want to Miss.”

During Halloween campaigns, gather user data and grow your email list. This information can be invaluable for your Black Friday and holiday marketing.

Black Friday: November 29

Get ahead with your strategy by planning early for tempting promotions and exclusive deals. Highlight limited quantities or time-sensitive sales to create a buzz. Use email marketing, social media, and targeted ads to reach your customers effectively. Don't forget to show some love to your loyal customers with special perks.

While push notification ads might get a warmer reception during Black Friday/Cyber Monday week, remember that the competition is fierce. Try out different ad creatives to stand out.

During BFCM, in-page push ads can really catch users' eyes and drive conversions on websites with the right content. Keep the urgency factor in mind.

Cyber Monday: December 2

Craft attention-grabbing banners or pop-ups showcasing your Cyber Monday deals. Think about offering perks like free shipping, bundled offers, or time-limited discounts. Harness the reach of social media ads and email marketing to target your audience effectively.

Seize the chance to gain insights into your target market, customer base, and competitors. With the winter holidays approaching, you can also gather valuable data to prep your Christmas marketing strategy. For instance, run a survey to gauge shoppers' opinions on featured brands. In exchange, offer them incentives like discounts or free online shipping.

Christmas: December 25

About six weeks before the holidays, pinpoint your target market and set up your pricing structure for maximum profits. One week before the holidays, finalize your plans.

Tailor your marketing to the festive spirit, offering promotions on gift-worthy products. Create holiday-themed landing pages, showcase curated gift collections, and highlight personalized options. Offer special discounts to entice customers.

Use email marketing for personalized gift ideas, holiday tips, and exclusive deals. Don't forget about mobile users—mobile eCommerce sales hit $2.2 trillion in 2023, accounting for 60 percent of global e-commerce sales.

The holidays are a perfect opportunity for affiliate marketers to amp up their sales. We'd suggest all affiliates, rookies and veterans alike, to try out different events and see what clicks. That way, they can craft their own calendar for the future and keep those commissions flowing.